The Jil Condominium
Client: The Bediz Group
Objective: Create logo and sales collateral to promote the opening of new four-unit condominium building in the Brookland neighborhood of Washington, D.C.
The Jil was a unique listing for The Bediz Group as it took on the sale of all units in a newly renovated condo building. The agent wanted to create a distinctive feel to the marketing collateral since it was promoting four listings instead of one property. I created the Jil logo along with the tagline "multi-level units, top-level living" to elevate the marketing across print, web, and social media.
Client: Whitman-Walker Health
Objective: Create new advertising campaign promoting Whitman-Walker's aesthetic services, including new laser treatments.
Whitman-Walker Health recently expanded its aesthetic services to offer laser treatments. To showcase these procedures and expand interest, I developed the “#nofilter” campaign to speak to a more modern audience. It seemed only natural to tap into the "selfie" phenonmenon—to recognize and understand the desire to present one's best self to the world. This campaign sets out to not only raise awareness, but also make these services more accessible to the community.
Planetary Systems Corporation
Objective: Create awesome, standout collateral for company's trade show booth that gets people excited about PSC's technology and aerospace solutions.
Planetary Systems Corporation approached me with the hope of developing a more professional and contemporary visual presence to better highlight the company’s innovative separation-system products. I built a new branding aesthetic for the company’s trade show and marketing materials that reinforces its primary mission and core values. Did I mention the awesome t-shirt?